#13 Business Growth: 100 Ways in 100 days
Testimonials are a great growth tool that is often underutilised, they are worth their weight in gold! When a testimonial is delivered well it can show the desired target market, the problems you solve, the return on the investment and also builds brand credibility & expertise. A testimonial can also subconsciously highlight the values and principles a business stands for. A testimonial can tell a story that is relatable, that is believable and shows that there is a solution available.
Getting an authentic testimonial from one of your clients can help build market credibility and brand awareness. It shows the market you know how to get results. Using testimonials in an intentional approach can have a large impact to your business. Get these testimonials to an audience of your target market and it is a sure way to build leads to grow your business.
One example I have seen recently was a law firm requested from their clients to review them on Google. The uptake was substantial with the reviews jumping 5 fold. Thereafter for three months the enquiry spike was tripled.
Does your business use testimonials strategically?
What would your business look like if it undertook actions of business growth?
#entrepreneur #businessgrowth #sales #today #businessdevelopment
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About the author:
Tim Lavis is a highly skilled business coach working with corporations, SMEs, NFP’s and executives developing leadership & strategy. Tim develops growth strategies, advance leadership skills and business development programs for business leaders wanting to grow their revenue.
Tim works with many Australian businesses in helping them grow and develop their business. Tim asks the tough questions, enjoys some banter and helps to change your perspective on situations. If you need someone to challenge your thinking while growing your business then Tim is your expert.
